Sl-ice water

Picklers vs. Slicers

Love, love, love cucumbers, especially when the sweeteners and preservatives stay away. This water is very deserving of its name: just the right amount of cucumber essence and oh so refreshing! The fruit’s lore is quirky but “cuke.” Stumped on the trivia question? A hint is right there!  Did you know that cucumbers were first cultivated in Bengal, India over 3000 years ago?

The “Drink water, not sugar”  tagline reinforces the product’s natural slant. A straight and true swipe at the colored-water, “good for you” posers. The name, tagline, logo, green “slice” highlighting the flavor and clear packaging all play nicely together.

Sip to my ‘roo, my darlin’

Penguin envy.

Just looking at this happy bird cools me down. Nothing like incorporating these cute little creatures into your design to coax kids to drink what could be directly had from the tap, filtered or not. The name incorporated into the little guy’s eyes is clever. (Does that make him four-eyes?) The portability helps, but it’s not refillable.

Which brings to mind public water fountains. They must be lonely without all that gossip. And so quaint. Yet they are the best way to quench your thirst or wake yourself up with a splash on the face…when you can find one.

The whole bottled water culture is so over. Most is brought to you from the same public source via the good ole faucet. Yet, the continuing brand proliferation in this category never ceases to amaze me. In fact, I was involved in the industry in the early- to mid-1990’s, when I sought out U.S. distributorship for a prestigious Catalan producer of bottled carbonated mineral water. They were ahead of the times. It’s a shame; they’d have made inroads had management been more interested in carving out a niche space with spa clients (which is where their product best fit) or sat out things until the domestic market here became receptive to their offering.

Emergency landing deplaning practice.