Flipping through magazines over the years, I started taking notice here and there of the way beer and spirits producers were serving up drinking guidance in their ads. Here are random samples. 11 of 18 notices include the word “responsibly” or “responsibility.” Now, that’s some percentage…in fact, higher than the alcohol content found in imported vodkas. Here they are, just as I found them:

Amarula: Amarula is a rare find. Appreciate accordingly.

Bacardi Silver Mojito: RESPONSIBILITY MATTERS®

Belvedere: Indulge Moderately.

Christiania: none

Crop Harvest Earth®: none

Effen: DRINK is a five-letter word, as long as you do so responsibly.

elit: DRINK WITH CARE

Gentleman Jack: Drinking responsibly is always the right step.

Glenfiddich®:  SKILLFULLY CRAFTED. ENJOY RESPONSIBLY.

GLENMORANGIE: Please Drink Responsibly

Kahlúa®: DRINKING RESPONSIBLY IS MÚY DELICIOSO. (more on “múy” in a later post)

Karlsson’s: none

Knob Creek: drink smart®

Michelob Ultra® Light: RESPONSIBILITY MATTERS®

Orzel: Sip Responsibly.

Sobieski: PLEASE ENJOY SOBIESKI RESPONSIBLY.

Tito’s Handmade Vodka: Handcrafted to be savored responsibly.

Woodford Reserve®: CRAFT CAREFULLY. DRINK RESPONSIBLY.

Did you notice that Bacardi and Michelob have the same thing going on?

Sip Tip: If you’re looking for greater proof points, head to Finland.

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