Flipping through magazines over the years, I started taking notice here and there of the way beer and spirits producers were serving up drinking guidance in their ads. Here are random samples. 11 of 18 notices include the word “responsibly” or “responsibility.” Now, that’s some percentage…in fact, higher than the alcohol content found in imported vodkas. Here they are, just as I found them:
Amarula: Amarula is a rare find. Appreciate accordingly.
Bacardi Silver Mojito: RESPONSIBILITY MATTERS®
Belvedere: Indulge Moderately.
Christiania: none
Crop Harvest Earth®: none
Effen: DRINK is a five-letter word, as long as you do so responsibly.
elit: DRINK WITH CARE
Gentleman Jack: Drinking responsibly is always the right step.
Glenfiddich®: SKILLFULLY CRAFTED. ENJOY RESPONSIBLY.
GLENMORANGIE: Please Drink Responsibly
Kahlúa®: DRINKING RESPONSIBLY IS MÚY DELICIOSO. (more on “múy” in a later post)
Karlsson’s: none
Knob Creek: drink smart®
Michelob Ultra® Light: RESPONSIBILITY MATTERS®
Orzel: Sip Responsibly.
Sobieski: PLEASE ENJOY SOBIESKI RESPONSIBLY.
Tito’s Handmade Vodka: Handcrafted to be savored responsibly.
Woodford Reserve®: CRAFT CAREFULLY. DRINK RESPONSIBLY.
Did you notice that Bacardi and Michelob have the same thing going on?
Sip Tip: If you’re looking for greater proof points, head to Finland.