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All-weather, all-natural, all-terrain comfort.

Given my weakness for colder weather and passion for the polar and high-latitude regions, I’m happy to report that this base, layering and outerwear line is as high-performing as the name. Close-fitting, stylish, warm, itch-free and with quality zippers. These are the pieces you’ll wear ‘til the sheep come home. Baaaaaaa!

Even if you never break a sweat or step off the sidewalk, this is wool like you’ve never seen, felt or smelled. The “Think, don’t stink.” tagline is a layering of its own kind… a meaningful, catchy and memorable phrase that adds energy and fun to the brand.

Leave it to the Kiwis to take us back to the sustainable farm and the four-legged beginnings of what’s on our own two now. Per their unique “baacodes,” I traced my light-grey top to a single ranch, Kennethmont. My dark grey top’s fibers come from four of 120 sheep stations: Lindis Peaks, Glenmore, Otematata and Waitangi. Thanks, Icebreaker, for “new-schooling” wool.

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