This tagline's got legs!

This tagline’s got legs!

Emma Hope shoes are understated elegance. Investment pieces, not gaudy statement ones like those we’ve seen more and more over the last decade. Gorgeousness you can actually walk in and wear for hours. I love this tagline; it complements the fine workmanship, attention to detail and tactile heaven of handcrafted functionality. “Regalia for feet” even feels comfortable! I miss pretty shoes.

It is puzzling why high-end labels and cordwainers continue to ignore common sense at the expense of looking out-of-touch. Their own faddish egos are damaging their brand. A six-inch plus heel is not unique, stylish or innovative. It is fast fashion, stalled. Such lack of creativity catapults a domino effect: season after season, hyper-competitive, self-obsessed designers churn out more pairs that are increasingly sold at a discount and at steeper price cuts. This is neither good business nor brand strategy. The over-priced, ankle-twisting excess I’m referring to is nothing short of slutty, tasteless, quickly dated footwear. (Honey, call the podiatrist!)

I dare designers to come down off their stilettos! Make something to be proud of twenty years from now. Do it for us and for the archives. And ladies, while you wait, get a pair by Emma and you’ll agree: simple is usually the answer.

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