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Refined taste.

“Contemporary” was an unexpected word-find in conjunction with a natural sweetener. Then, I learned that Taikoo® is an iconic Hong Kong brand that’s been around since 1881. In fact, it’s the oldest brand from Swire Pacific, whose parent company is U.K.-headquartered and hugely-diversified John Swire & Sons, Ltd. These days the sweet white or golden (raw) crystals are imported, but a refinery operated under the same name for some eight decades.

Picked up at a local coffee chain in Shanghai, these “sachets” sport, cups-down, one of the most sophisticated designs I’ve ever seen on a sugar packet. The Chinese characters and rust+white/grey+white color combos give it the visual edge. But wait: 太 (Tai) = “great” and古 (koo) = ancient. What lofty distinction…and verbally caloric! Premium, indeed.

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