Cannabis on ice.

Cannabis on ice.

At first, I was not sure of the name of this drink. Was the “Swiss maple leaf” a stand-in for a letter? Coice? Caice? O was it merely separating two words? The fact that I bought this in Canada added to the initial confusion. “C” for Canadian? The name was simpler than I thought – C-Ice — but still a little clunky: “C” + “ice” looks shorter than it really sounds. And, I don’t see any value in the reversed second “c.”

Interesting, the verbal and visual plugs for Switzerland. The cube did conjure up ice-capped mountains. (Just looking at the block of ice cooled me down.) However, there is no real logo here, despite the potential for a great one. In a design update, I suggest combining the Swiss flag with the cannabis leaf (given they are both square-ish) for a cannabis leaf-shaped flag…a much more effective message encapsulated within a compact, mobile-friendly footprint with the power to be smokin’ hot, unlike the name.

The taste? Approximating cold yerba mate…refreshingly bitter. Lastly, I couldn’t resist the orange packaging…none other than a Lamican® from Finland. Sturdy, with good print quality and nice in the hand.

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