Follow the (imminently) yellow quilt roll.

Cute ad for what it leaves out. The competitor is not named…only referred to as the “ultra rippled brand.” (I take it that weaves are better than ripples.) Granted, some responsibility lies in the hands of the user…how skilled a person is with this tool. If you were new to the brand, the illustration is the first place to get a grip, given that there is no mention at all of the product or product category, or anything that approximates it. This ad is successful only if you have previous knowledge of the Charmin brand, its competition and a good grasp of English. Otherwise, you are just a babe in the woods. The domain: enjoythego.com. Hilarious. Gotta give P&G a hand (a clean one) for making going fun.